As a lover of jewelry I am always on the look out for the best deals and the best places to buy new pieces – and I am probably just like everyone reading this.
So, the question is: what is the best place to buy jewelry at the lowest price?
Firstly, we all know there is a big mark-up on jewelry. Go into a jewelry store or into a high end department store such as Macy’s and you will see some extremely high priced jewelry. These places ofter have sales where they offer their jewelry at 50, 60 and even 70% off of normal prices. How do they do this?
The answer is simple. The “normal” prices have huge mark-ups and these stores make a lot of profit – even when the items are on sale.
There has to be a better way – and there is. It is called factory direct jewelry and is is where you buy directly from the actual manufacturer of the jewelry.
There are a few things to watch out for though. Firstly, some companies claim and advertise they are factory direct but they are simply resellers of jewelry made, usually, in other countries such as China. These people import in bulk and sell at lower prices because they have purchased from the factory and have lower retail costs.
The best place to buy factory direct jewelry though is from companies that make the jewelry right here in the USA (or in the country you are in). These jewelry sellers typically offer the best prices, especially when their major outlet is via an online store, and customers can chose from either “off the shelf” pieces or ask for a specific, custom piece to be made.
Before you purchase from these sellers you should, as always, perform your due diligence. Call them up to make sure a real person answers (and that person is in your country) and make sure they provide the quality and service guarantees you demand. Make sure they offer services such as free shipping and, most importantly, guarantees. You should also check to make sure they have good reviews online.
Bottom line – getting great deals on jewelry is easy if you find the right jewelry manufacturers to work directly with. The next time you are in the market, follow my advice and you will find that other outlets, such as the mall stores and department stores, are way over priced. The deals are out there and they are easy to find.